This is the most natural, raw form of honey that can be packaged. To get it more natural, you'd need to scoop it out of the hive with your hand, Winnie-style.
Comb honey was how honey was sold until about 1915. It makes it pretty obvious that the honey hasn't been adulterated.
Use it on toast, on a fancy cheese plate, or just break off a bite. The wax is completely edible and has a flavor enhanced by the same floral sources as the honey.